COURSEWORK
ADPR 5741 Integrated Marketing Campaign
Our task was to generate an integrated marketing communications proposal with a set of
groundbreaking ideas Liquid Death can use to market its products. Based on our research we found that Liquid Death's branding can come off as masculine, which risks alienating women —a key growing demographic in the sparkling water market. To engage females 20-35, a high potential market, Liquid Death can address relatable issues like periods while maintaining its edgy identity, allowing it to connect with female consumers without losing its essence. We used this information to create our campaign "Liquid Death is on it's period"
ADPR 5760 Digital Advertising Campaign
We designed a digital advertising campaign for a local-based (Athens-Clarke County) business using the various types of digital advertising formats discussed in class. Our goals were to maintain a user friendly and aesthetic website presence, emphasize the use of environmentally conscious hair product line, create a comprehensive social media strategy and highlight the salon's location in the heart of downtown Athens. We executed this through refreshing their blog posts, utilizing SMS and social media posts, and creating a personalized web experience that conveys the salon's quality.
ADPR 5710 Creative & Strategic Brief
We were tasked with executing a strategic communication plan through planning out an advertisement and promotional campaign to show our campaign in action. Through our research we chose a target audience of both men and women aged 21-35 than are casual and convenient drinkers who are also health conscious individuals. We created two interactive advertisements following the strategic 5 step process to promote the fictional event we created for Long Drink
